Cities are trading places – full of markets, shops and products to be consumed. Apart from producing essential goods, we think it is important to create tons of things we don’t really need just to keep the machinery running. According to statistics we use approx. 10-12% of our gross household disposable income for food and beverages. It is the third largest share of yearly expenditures after housing and transport. With Switzerland and Norway as one of the most expansive countries leading the list of spendings. Central european countries like France, Belgium, Germany, Netherlands, Austria and Denmark for example spend between 2500€ – 3000€ per year on food. Its is clear that the lower the GDP of a country the higher the percentage of income that is spend on food. Of course culinary culture varies a lot between all the 47 European countries, and we are privileged to appreciate so many diverse peculiarities of food, recipes and dishes within a close continental distance. Especially when traveling from north to south you will notice the different mind sets and attitudes towards food. In our opinion it is important to value quality over quantity and support the local. We like to spend rather more for a good piece of meat coming straight from the slaughter than buying plastic packed goods or imported veggies that taste like water. Unfortunately mass production and globally important goods change the way we think about availability and pricing. It is not healthy to import tomatoes from greenhouses in Spain over to a sunny country such as Croatia just for the sake of price dumping. People need to effort their food, but at the same time should value taste and origin over price!